Effective Date: [23rd December, 2024]
This Privacy Policy (“Policy”) outlines the collection, use, and sharing of personal information by Ridee (“we,” “our,” or “us”). By accessing and using our platform, you consent to the practices described in this Policy. This document governs the data collected via our website, mobile application, and associated services (collectively referred to as the “Platform”).
Information We Collect
Personal Information
We collect personal information that you provide directly, including but not limited to your name, contact details, and payment information. This information is necessary for account registration, identity verification, and facilitating services on the Platform.
Location Data
We collect precise location data from drivers and passengers during active usage of the Platform. This data enables ride requests, navigation, and safety purposes. Location data may also be collected in the background as your device settings permit.
Ride and Transaction Details
We collect ride details, including the pickup and drop-off points, ride duration, fare, and payment method. Transactional data helps us process payments and resolve disputes.
Device Information
We may collect technical data from your device, such as IP address, device type, operating system, and browser type. This information is used for security purposes and to optimize the Platform’s functionality.
Cookies and Tracking Technologies
Cookies and similar technologies are used to enhance user experience and for analytical purposes. By using the Platform, you consent to our use of cookies as described in our Cookie Policy.
How We Use Your Information
Providing Services
We use the information collected to provide and improve our services, including:
- Facilitating ride requests and matching passengers with drivers.
- Processing payments and issuing receipts.
- Providing customer support and resolving complaints.
Legal Compliance and Security
Your information may be used to comply with legal obligations, enforce our terms and conditions, detect and prevent fraud, and ensure the safety of all users.
We may share your information with third parties for legitimate business purposes, including but not limited to:
- Payment processing and transaction fulfillment.
- User and technical support services.
- Background checks and identity verification processes.
- Insurance providers.
- Cloud storage services.
- Content delivery networks, in-app messaging, and notifications.
- Anti-fraud mechanisms.
- Advertising, marketing, and analytics services.
- Research and survey initiatives.
- Payment of bonuses and other promotional benefits.
- Consultants, legal advisors, auditors, and professional service providers.
- Airports and other logistical partners.
Marketing and Communication
With your consent, we may use your information to send promotional materials, offers, and updates about our services. You may opt-out of receiving such communications at any time.
Certain partners may process data independently as controllers, such as:
- Google, for services including Google Maps (refer to Google’s privacy policy).
- Social media platforms, such as Meta, for tools integrated with our Platform (refer to Meta’s privacy policies).
How We Share Your Information
Drivers and Passengers
To facilitate services, passengers’ information such as name, contact details, and location may be shared with drivers. Similarly, drivers’ details, including name, vehicle information, and contact information, may be shared with passengers.
Service Providers
We engage third-party service providers to assist with payment processing, identity verification, data analytics, and customer support. These providers are contractually obligated to protect your data and use it only for the purposes specified.
Legal and Regulatory Authorities
We may disclose information when required by law or to comply with legal processes. This includes sharing data with law enforcement or government authorities as mandated by Pakistani law.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction, subject to the protections outlined in this Policy.
Data Security
We implement appropriate technical and organizational measures to safeguard your information against unauthorized access, loss, or misuse. While we strive to protect your data, no security measures are entirely foolproof, and we cannot guarantee absolute security.
Data Retention
We retain your information as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal obligations. For example, transactional records may be retained for tax and accounting purposes.
User Rights
Access and Correction
You have the right to access and update the personal information we hold about you. Requests for access or correction should be directed to our customer support team via the Platform.
Data Portability
Subject to applicable laws, you may request a copy of your personal data in a structured, machine-readable format.
Withdrawal of Consent
Where processing is based on your consent, you may withdraw that consent at any time by contacting us or updating your account settings.
Deletion of Data
You may request the deletion of your personal data. We may retain certain information where required by law or for legitimate business purposes, such as dispute resolution or fraud prevention.
Changes to This Policy
We may periodically update this Policy to reflect changes in our practices or legal requirements. Any updates will be posted on the Platform, and continued use of our services after such updates constitutes acceptance of the revised Policy.
Contact Information
For any questions or concerns about this Privacy Policy or your data, please contact our support team via the in-app support feature or email us at Help@rideeapp.com.